Google Ads Bidding Strategies:
In Google Ads, bidding
strategies
determine how you pay for users to
interact with your ads. These strategies
are crucial for optimizing your ad spend
and achieving your campaign goals.
While Automated Bidding is easy to
set
up, it often lacks control — leading to
wasted spend and unpredictable
results.
On the other hand, Manual Bidding,
although more time-intensive, gives
precise control over your budget. You
decide where your money goes — and where
it doesn’t. It allows us to adjust bids
in real-time, eliminate low-performing
keywords, and optimize every click for
conversion.
| Feature |
Manual
Bidding |
Automatic
Bidding |
| Control |
Full control over each
bid |
Google sets bids
automatically |
| Effort |
High (requires constant
monitoring) |
Low (minimal manual
intervention) |
| Optimization |
Based on your own
analysis |
Uses Google’s algorithms and
machine learning |
| Best for |
Experienced advertisers,
niche campaigns |
Large accounts, time-saving,
broad campaigns |
| Examples |
Manual CPC |
Maximize Clicks, Target CPA,
Target ROAS, ECPC |
Manual bidding is ideal for
advertisers who want maximum control and
are willing to invest time in campaign
management. Automatic bidding is
best for those who prefer efficiency and
want to leverage Google’s machine
learning to optimize for specific
goals.
At Genesis Web Solutions, we
specialize in manual bidding —
because your budget deserves
thoughtful strategy, not
autopilot.