About Client

Launched 2008, SME WORLD springs from the passion of dedicated media professionals to bridge the persisting information and knowledge gap in the sector which plays a decisive role in the economic development everywhere. Today, SME WORLD is regarded as India’s best known knowledge and information magazine wholly dedicated to the development of SMEs sector.

Project Overview

In the digital age, print magazines are increasingly going digital to reach out to more readers. This case study will look at how one magazine successfully made the transition from print to digital with the help of digital online platforms. SME World will be used as an example of how a traditional business can use modern technology to reach a wider audience and increase their profits. We will also discuss the challenges faced during this transition, as well as any lessons learned that can be applied by other businesses looking to make similar transitions.

The Challenge

With the digital age revolutionizing the landscape of media and advertising, SME World was facing some unique difficulties. With the rise of digital media, readers have shifted from print magazines to online versions. This has led to a decrease in readership and revenue for many print magazines including SME World. As a medium, SME World could no longer rely on traditional readership to remain a viable business. Magazines are either having to cut costs or look for other revenue sources while adapting to the digital age's changes.

Additionally, the cost of printing and distributing physical copies of magazines is increasing, making it difficult for SME World to keep up with the rising costs. Furthermore, advertising revenue was also declining due to competition from other digital platforms.

The digital age has brought with it new forms of media consumption and reliance on search engine optimization. Print magazines must compete against web-based publications, which often have quicker production turnaround times at lower costs, as well as improved user experience. Additionally, print magazines have yet to develop effective ways of measuring their readership.

The challenge for SME World was to find ways to remain relevant in an increasingly digital world. They must find innovative ways to engage their audience.

The Solution

In the modern age, it is essential for magazines to make the transition from physical print to digital online platforms. The transition can be accomplished by creating your own website and/or mobile application in order to reach out to larger audience. Such a move will ensure that your magazine stays relevant and able to offer its content in an easily accessible form, as well as providing readers with an interactive way of consuming content.

Going digital will increase magazine reach, allowing more people to discover your publication and share it with their networks. A website can be adapted for desktop, tablets and mobile devices so that readers can read the content on any device they choose. Furthermore, these platforms allow for information-rich interactive experiences such as video and images. Therefore, we suggested SME World that creating a website and mobile application is one of the best solutions for a print magazine looking to go digital.

Working Process

This project required us to build a custom website having a specialized CMS (content management system), along with Android & iOS mobile apps. A project manager, set of front-end & back-end developers, UI designers and content writer were assigned to the project.

We took a thorough look at the client's needs and then developed a plan of action that involved deadlines so they could easily monitor progress, view outcomes, and make any necessary alterations during any stage of the project. To ensure successful completion of the project, both teams worked together in close coordination. Regular communication and updates were maintained to guarantee that everyone was aware of the latest developments. Furthermore, daily meetings and progress reports were held to make sure that the project timeline was adhered to.

Perfect Result

At Genesis Web Solutions, we always ensure projects are created using the latest & proven web technologies that translate to better performance, customer engagement & higher ROI.

Now that the website & mobile applications are live the next step is to effectively market it.

“If you're looking for excellent services delivered promptly and reliably, then look no further than Genesis Web Solutions. For years they have been providing top-notch services to their clients, and they continue to do so with a high level of commitment and dedication. Their team is highly knowledgeable and always available to help with any issues that may arise. I would definitely recommend them for any of your service needs!” - RAJEN KUMAR | Chief Editor, SME World